Understanding Today’s Connected Borrower

Borrower expectations have changed dramatically over the last couple of years. The housing industry has not escaped the “Amazon Effect,” in which consumers expect to instantly search for a product, read reviews, click to order and have the product delivered shortly after. In addition to quick, digital service, consumers desire and expect communication to be frequent, timely, personal and highly engaging through multiple channels.

That’s a tall order for an industry that is historically more transaction-focused than relationship-focused. This problem is magnified as we transition from a refi boom to a heavy purchase market. Join Ashwin Dayal from LoanMonkey, BeSmartee CEO Tim Nguyen and Insellerate CEO Josh Friend to learn how to transform the borrower journey from transaction to relationship and gain a significant lift in production in today’s digital lending environment.